How HeroHere helps Canadian businesses comply with Canada's Anti-Spam Legislation.
Canada's Anti-Spam Legislation (CASL) came into force on July 1, 2014. It regulates the sending of commercial electronic messages (CEMs) — including SMS and email — to recipients in Canada. CASL is one of the strictest anti-spam laws in the world.
If you use HeroHere to send review requests to Canadian customers, CASL applies to you. The good news: HeroHere is designed from the ground up to help you stay compliant automatically.
You must have either express or implied consent to send a CEM to a recipient.
Express consent means the recipient has explicitly opted in to receive messages from you. Implied consent exists when you have an existing business relationship with the recipient — for example, they have purchased from you or made a service inquiry within the past 2 years.
In the context of HeroHere, a customer you have recently served has an existing business relationship with you, which typically provides implied consent for a review request. However, you should consult a legal professional for advice specific to your situation.
Every CEM must clearly identify who is sending the message. HeroHere includes your business name in every review request sent on your behalf.
Every CEM must include a functioning unsubscribe mechanism, and opt-out requests must be honoured within 10 business days. HeroHere handles this automatically:
HeroHere handles the technical compliance requirements. You are responsible for ensuring you have appropriate consent before submitting a customer's contact details to HeroHere. Specifically:
If you also have US customers, CAN-SPAM (the US equivalent) applies to email communications. HeroHere complies with CAN-SPAM requirements as well — including sender identification, physical address disclosure in email footers, and functioning unsubscribe links.
CASL is generally stricter than CAN-SPAM. Compliance with CASL typically means compliance with CAN-SPAM as well, but not vice versa.
This page is for informational purposes only and does not constitute legal advice. For advice specific to your business and situation, please consult a qualified lawyer familiar with Canadian communications law.
If you have questions about how HeroHere handles compliance, email us at hello@herohere.live.